Why We're Different

Telecom providers count on you being confused and overwhelmed by the choices available.  We know the games they play and the tactics they use.

Dan Muchnok, Opticom’s COO, was an executive for Verizon and a consultant to the industry. He saw how the organization, its policies, and processes, were stacked against the small and mid-sized businesses. This forced those small businesses to pay more than they could or should have simply because they didn’t have staffers with deep telecom knowledge who understood how to negotiate with the providers.

Opticom president, GeorgeAnne Muchnok’s, experience as a business manager for Carnegie Mellon University’s Information Networking Institute led her to discover and cultivate a love for holding vendors accountable for delivering on their service agreements.

According to research company, Aberdeen, Telecom Lifecycle Management (TLM) “…requires both focus and subject matter expertise.”  Two things the average small and mid-sized organization doesn’t usually have.

GeorgeAnne and Dan knew they could help small and mid-sized organizations optimize their telecom equipment and services while ensuring the organization pays the best rate.

They’re both particularly driven to help growing nonprofits, healthcare providers, and other service-based organizations lower their monthly telecom expenses while improving the service received.


Our Approach

The average broker – and certainly the telecom provider reps – are focused on selling you the package that’s best for them. Not you.

Brokers are paid a commission from what they sold you. You’re just a number to them. They capitalize on the fact that you know telecom is mission critical but you don’t have the subject matter expertise you need to challenge them about what they recommend. They make no attempt to understand your business, how you serve clients, or how technology can help your staff perform better. They provide pricing for services, write the orders, and move on to the next client.

And the telecom provider employees….do we really have to say it? Have you called one recently? Face it…you don’t want to have to talk to them when there’s a problem with your home Internet, phone, or TV service. Do you really want to talk to them about an issue with your business’ telecom when the stakes are so high?  What if there’s a mistake with what you purchase or agree to?

We take a client-focused approach and our business model is a hybrid that combines the best of the broker model (we represent over 60 different telecom companies) so we can get you the absolute best price with a consulting model.

We lead with the consulting focus and begin each engagement with a detailed inventory of your communication services and a thorough analysis of how those technologies fit your particular organization.

We keep things as simple as possible and focus on helping you leverage technology to your best advantage.  After all, there was a promise we all bought into when we embraced technology and telecom for our organizations – doing great work faster, easier, and in a cost-effective way.

The first thing we do is examine how your business works and how it leverages technology and telecom to do that work. We also consider what you would like to be able to do that you’re not doing right now because tech is in your way rather than making things easier for you, your staff, and your clients.

We then look at your bills and conduct a telecom audit.

Only after we have helped you put all of the pieces of the puzzle together do we consider pricing.

This is where the broker piece of our model comes in.  We review telecom plans and packages from the 60+ vendors we have relationships with. (Bet you didn’t even know there were that many vendors you could choose from.)  We provide detailed communication analysis and recommendations using our proprietary software, then help you choose among the top packages.

While managing and keeping a rein on telecom costs (especially mobile costs and data plans) is something every business owner or leader is concerned about, price isn’t always the best decision driver.  Because of that, the best choice is not always the highest priced or the lowest priced package.

We know your top priorities are serving your clients, maximizing your team’s productivity, and achieving your organization’s goals.

That’s why we explain the pros and cons of each package using plain English so you’re able to make the final decision of what’s best for your organization based on your own key decision points.

You can trust that if we find waste, we eliminate it. If newer technology offers a better solution to your communication needs, we not only recommend a change, but can also negotiate the new package with the telecom provider, and handle any transition or implementation ourselves and can provide ongoing support.

We don’t leave you to figure things out on your own or let you deal with the provider to get sucked into something you don’t want or need because you can’t make sense of their double-speak. We hold their feet to the fire until the changes are made to our complete satisfaction.

We know telecom service has become like water. You want it to flow freely when you turn the knob. Your clients must get through and your employees must be able to make calls to each other and to your clients.

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